Donation Form - Feedback and Examples

Dianne Wilson
Dianne Wilson
Seventh Anniversary Participant Facilitator 1 Blackbaud Certified
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

Hello - One of our donor partners shared that they've received several comments that our donation pages are not user friendly, cumbersome, and clunky (especially as it pertains to making honor/memorial contributions). Our marketing department that creates these pages has said the layout of our pages is constricted by Blackbaud perimeters. I would love it if some of you are willing to share your website so I could take a look at the layout of your donation page, especially if the page allows for tributes, so I can share some examples of donation pages by others that interface with Blackbaud products.

Thank you!

Tagged:

Comments

  • Erik Leaver
    Erik Leaver Blackbaud Employee
    Tenth Anniversary Kudos 5 First Reply Name Dropper

    Hi Dianne,

    You should share one of your donation pages so we can see your current design. But here are a few that I really like that have tributes:

  • Dianne Wilson
    Dianne Wilson
    Seventh Anniversary Participant Facilitator 1 Blackbaud Certified

    As suggested, here are the links to our currently donation pages. Feedback is appreciated:

    https://secure2.convio.net/chmf/site/Donation2?df_id=1508&1508.donation=form1&mfc_pref=T

  • Dianne Wilson
    Dianne Wilson
    Seventh Anniversary Participant Facilitator 1 Blackbaud Certified

    Thank you so much Erik. I've posted the links to two our our pages above.

  • Erik Leaver
    Erik Leaver Blackbaud Employee
    Tenth Anniversary Kudos 5 First Reply Name Dropper

    Diane, I don't see any functional limitations on the information you are requesting from your donors.

    I think there are some changes that could be made that would increase your conversion rates and improve the donor experience.

    We have a free Secure Checkout Kit available in the community that you could leverage for an improved donation experience. Additionally, Blackbaud's professional services or a Partner could help if your team doesn't have the html & css skills needed.

  • Dianne Wilson
    Dianne Wilson
    Seventh Anniversary Participant Facilitator 1 Blackbaud Certified

    I appreciate this information Erik. Thank you very much!

  • Lacey Kruger
    Lacey Kruger Blackbaud Employee
    Tenth Anniversary Kudos 2 Name Dropper Participant

    Hi Dianne. Erik provided some great examples but I wanted to chime in here too. Here are a few suggestions for simplifying your forms that don't require any code updates:

    • For the form with designations, add a Section Header above that section to introduce it to the user. Something like “Designate your Gift” or similar language.
    • I also prefer to use a combination of “Standard Donation Level” with “Single Gift Designation” Giving Patterns as opposed to the one you're using, which is “Flexible Designated Giving Donation Level”. Here's an example of a form that uses the combination
    • For both forms, I would recommend removing the Duration selection options. Unless your audience is different, I think it's safe to assume most sustainers want to donate monthly, forever. I've said in the past that asking a donor when they want their gift to end is like asking a bride when she wants the marriage to end!
    • Any fields you can remove from your form are going to improve the completion rate. As such, unless you have a really important business reason for including them, I would suggest omitting: Donor Title, Honoree Title, Notification Recipient Title, anonymous checkbox

    Hope that is helpful!

  • Dianne Wilson
    Dianne Wilson
    Seventh Anniversary Participant Facilitator 1 Blackbaud Certified

    This is GREAT feedback Lacey! Much appreciated. And thanks for providing the form example.

  • Mark Becker
    Mark Becker
    Tenth Anniversary Kudos 1 Name Dropper Participant

    Hi Dianne,

    I wanted to check in and see if you needed any assistance in updating your donation forms.

    Looks like a few styling edits could make a huge difference to your forms and it wouldn't be a heavy lift. Feel free to send me your availability for a call to mark@cathexispartners.com or learn more about our BB services here:

Categories