Affluence Wealth Segment for Strategic Marketing Plan

@Travis Scoby Thanks for your question Travis. The giving insights team at Blackbaud consults on the use of the analytic scores you receive from us. We're very fond of the Affluence Insight wealth segmentation codes because they help to put a face on the unique donor types we've identified through our analytics. Your question is pretty broad and maybe that's why it hasn't gotten a reply yet from the Community. Can you add a bit of detail around what you'd like to accomplish? Our team of experts and other Community members might be able to give some examples around a narrower focus. ✍