How to place a value on social media and email marketing benefits in a sponsorship?

Kelly Olson
Kelly Olson
Seventh Anniversary Kudos 2 Name Dropper Facilitator 1
in Organizational Best Practices General Discussions

I am looking for advice on how to place a value on the benefits of email marketing and social media when it comes to corporate sponsorships. When someone is a sponsor of an event or exhibit, they get a host of benefits including memberships, admissions passes, tickets to an event, social media shout-outs, email blasts, logo on signage, etc. It is easy to place a value on the passes, memberships and tickets, but we are not sure how to place a value on the marketing / social media / logo on website benefits. Thanks for any tips or advice.

Comments

  • Heather Pauli
    Heather Pauli
    Ninth Anniversary Kudos 5 January 2026 Monthly Challenge Name Dropper

    We quantify the exposure the sponsor will get, such as recognition in a newsletter that reaches 165k supporters, or social media promotions reaching over 275k people that lead up to a particular event. If a corporation tracks the cost of their customer acquisitions, I would think they also have a general $ value in mind per each person that their company will be exposed to through the sponsorship.

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