What's New(er): Updated Donor Lifecycle, Now Featuring At Risk Donors!
Published
In an additional special release this week, Raiser's Edge NXT now features an updated donor lifecycle! As previously discussed, this new lifecycle better reflects donor attrition — with an additional At-risk status and an adjusted timeline for your Lapsing, Lapsed, and Lost donors — based on your feedback!
- At-risk donors haven't given in 12-15 months. (Previously, those donors were marked as Lapsing.)
- Lapsing donors haven't given in 15-24 months. (Previously, those were your Lapsed donors.)
- Lapsed donors have no gifts in the past 24-60 months. (Previously, donors were Lost after a two-year gap in giving.)
- Lost donors haven't given in 60 months (or five years, as opposed to the previous two-year window for lost donors).
- Saved lists filtered to include tags of Lapsing or Lapsed may now include donors marked as At-risk or Lapsing, respectively.
- Saved lists saved with a Tagged with filter of Lost may now include both Lapsed and Lost donors.
News
Blackbaud Raiser's Edge NXT® Blog
06/16/2016 8:48am EDT
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