emailed newsletters

Cathy Izzo
Cathy Izzo
Fifth Anniversary
in Blackbaud eTapestry® General Discussions
Hello,

We're learning many of our email newsletters end up in our members' junk or spam files.  What can we do?
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Comments

  • Tara Dustrude
    Tara Dustrude Blackbaud Employee
    Ninth Anniversary Kudos 2 Name Dropper Participant
    Hello Cathy,


    Email deliverability can be tricky. There are a lot of factors that could be involved like the content of your email, the subject line, or settings in your recipient's email client. That being said, there are a few things you can look at.


    First, it's important to know if you are sending via Basic Mass Email or Advanced Mass Email.


    Advanced Mass email has a higher rate of delivery and offers a Spam check that allows you to test the email before you send it to see what items in your template are more likely to be flagged as spam (https://kb.blackbaud.com/articles/Article/104397). Additionally, DKIM signatures can be created for Advanced Mass Email (not Basic) and this could also help. See https://kb.blackbaud.com/articles/Article/65862 for information on DKIM.


    Basic Mass email doesn't offer as many features but you can take a look at your emails and look for certain things that increase the likelihood it will be marked as Spam. Is there a higher percentage of the email covered by images rather than text? Are there special characters or emoticons in the subject line? Does your email list include a lot of invalid emails? These are things that spam filters may look at, and sending to invalid email addresses lowers your reputation as a sender. We have some information about email deliverability in general (not specific to eTapestry) here: https://docs.blackbaud.com/email-resource-center/overview/client.


    I hope this helps. There's no one easy answer, but hopefully this helps you and your team review what's being sent.


    Best,

    Tara

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