Senior Director, Analytics - Operation Smile

Amanda Tate
Amanda Tate
Third Anniversary
in Jobs Board

JOB TITLE: SENIOR DIRECTOR, ANALYTICS

The position reports to the VP, Integrated Direct Marketing

ESSENTIAL FUNCTIONS OF THIS JOB:

Provides in-depth, actionable, insights, to inform multi-channel marketing strategies. The Senior Director, Analytics is a key member of the team who will:

  • Develop and manage reporting for each fundraising and marketing business unit on a weekly, monthly, and quarterly basis. Partner with other business unit leaders and vendor partners for the development of a CRM program to include segmentation strategy, touch point planning, and technology solutions with the goal of maximizing constituent lifetime value, engagement, and affinity for the organization.
  • Gather and assimilate analytical requirements from those not familiar with relational databases.
  • Manage contractual and financial agreements with third party vendors related to data management and analytics.
  • Develop dashboards and custom reports for key fundraising and marketing leadership in support of monitoring key performance indicators and campaign tracking.
  • Must be able to develop measures to monitor donor experience with interactions from all channels.
  • Create analytical datasets, analyses and reports within CRM.
  • Integrate data from various sources.
  • Ensure analyses and reports are accurate and updated as needed.
  • Partner with stakeholders to analyze data to develop relevant and influential conclusions that address specific business questions.
  • Use a variety of analytical tools (see below)
  • Own and update forecasting and return on investment models.
  • Assist with budget processes including cashflow preparation.

KNOWLEDGE/SKILLS:

  • Demonstrated ability to utilize existing analytics and make actionable recommendations for new methods and approaches relevant to both current and desired business environments.
  • Superior SQL skills: proven ability to manipulate large relational databases.
  • Thorough knowledge of Excel (functions, macros, pivot tables, etc.)
  • Strong communication and data presentation skills
  • Desire to learn additional database software.
  • Advanced skills in quantitative discipline (such as Statistics or Information Systems) or 5+
  • years of experience in direct marketing analytics.
  • Strong written and verbal communication skills and ability to present complicated concepts.
  • Ability to collaborate with others across the organization.

Desired

  • 10+ years progressive experience working with CRMs (i.e. Blackbaud/Raiser’s Edge, Salesforce, Microsoft Dynamics) and database administration.
  • Digital data analytics experience
  • Understanding of Project Management concepts
  • SQL experience within a Microsoft SQL Server environment
  • SAS and Python programming knowledge/experience
  • Understanding of non-profit fundraising
  • Power BI and SQL Server Analysis Services (SSAS)

COMPLEXITY/PROBLEM SOLVING:

  • Ability to coordinate projects with many variables, set realistic deadlines, and manage a timeline.
  • Resolve complex issues independently. Experiment to find creative solutions and cultivates the
  • ideas of others to identify potential solutions.
  • Learning new software and analytical techniques is a major component of the job.
  • Act as a resource to others in team and company-wide to solve problems.
  • Detail oriented and deliver high quality of work.

DISCRETION/LATITUDE/DECISION-MAKING:

  • Exercise independent judgement. Work affords significant opportunity to act independently on
  • assigned tasks.
  • Make sound decisions based on analysis, experience, and judgment.
  • Supervises other staff and may serve as a team leader for assigned projects and coordinate the work of others.
  • Must gain cooperation from individuals across the company to accomplish analytic goals.

COMMUNICATIONS/INTERPERSONAL CONTACTS:

  • Ability to provide team members with meaningful information they need to make accurate and
  • timely decisions.
  • Consistently demonstrate positive, and approachable attitude/demeanor and discretion.
  • Ability to formulate and clearly communicate complex concepts to others.

To learn more and apply: Careers | Operation Smile

Tagged:

Categories