#GivingTuesday

Amy McIntyre

Roll up your sleeves and get down to business with your end-of-year planning! #GivingTuesday is right around the corner. Are you ready?


This year in the U.S., the social media movement #GivingTuesday happens Nov. 29 and is sure to amplify your organization’s missions during the upcoming holiday season. Last year, more than 700,000 people in 70 countries donated $116,000,000!


Get your volunteers ready, and give them the tools they need to succeed in advancing your mission with these simple steps:

• Create a mobile-friendly or responsive donation form. In 2015, 17% of #GivingTuesday donations were made from mobile devices. Think about including a progress thermometer for your goal, on your website.
• Get that email campaign started! Create your email campaign schedule, and let your constituents know your organization is participating in #GivingTuesday—and remind them to donate! Need some pointers? Register for the class Luminate Online: Email Strategy and Optimization.
• Spark social good with hashtags (#GivingTuesday #donate). Choose an advocate to post the right verbiage, and encourage your loyal supporters to share the excitement on their own social media platforms!
• Celebrate! With this past year’s increase of online donations with #GivingTuesday, take the time to celebrate your organization’s success, and express your gratitude to those supporters! Send a thank you, and include those supporters within your Welcome Series email campaign. We have more tips for you in the class Luminate Online: Generating an Effective Welcome Series. But don’t stop there. Think about how to cultivate those new relationships after Nov. 29 has passed.

For more information on #GivingTuesday, visit www.blackbaud.com/givingtuesday.