Upcoming Email Webinars

Kathryn Hall

Getting emails into inboxes is part art, part science. As email service providers struggle to ensure their users get only quality emails, spammers keep catching up with them. This leaves nonprofit communicators following the bouncing ball of changing guidelines and best practices. 


We want to help you keep up with the latest trends and ensure your emails get into the mailboxes of your supporters. We've put together a series of short, pithy and practical webinars to help you polish your email game. Join us! 

 

Upcoming Webinars

Email Deliverability 101: Are your emails reaching constituents?

Friday, April 28, 2017 at 1: 00 p.m. ET

Featured speaker: Heather McLean


Email service providers are getting strict about which emails of yours are delivered to constituents, and where they are placed when they arrive in the inbox. Blackbaud plays a role in deliverability—but now more than ever, it is the relevancy of your content and engagement of your file that has a bigger impact. Join this session to learn how the email landscape has changed and what you need to do about it. >> Register <<

 

Segmenting Your Audience

Wednesday, May 3, 2017 at 1:00 p.m. ET

Featured speaker: Shiloh Daniel 


Improve your online fundraising effectiveness through smart segmentation. Learn how to create the right tasks in Luminate Online and TeamRaiser to increase engagement. >> Register <<

 

Engagement Factors: Best Practices for Segmenting to Drive Engagement

Wednesday, May 24, 2017 at 2:00 p.m. ET

Featured speaker: Heather McLean


Low open rates are a clear signal to email service providers that your recipients are not engaged with your organization’s content. This lack of engagement is a factor in the delivery of future emails, and can even lead to your campaigns being blocked. Learn how to set up Luminate Online Engagement Factors, and discover the best ways to use them to promote engagement, inbox placement, and deliverability through segmentation. >> Register <<

 

Best Practices for Coaching and Motivating Fundraisers

Wednesday, June 7, 2017 at 1:00 p.m. ET

Featured speaker: John Hazelwood 


Maximize your TeamRaiser results post-deployment. Learn about coaching emails, auto-responders, and badges. >> Register <<

 

Autoresponders: Don’t set it and forget it.

Wednesday, June 28, 2017 at 1:00 p.m. ET

Featured speaker: Heather McLean


Transactional emails have some of the highest campaign engagement of all because constituents are expecting them. Are you harnessing their power? Or did you set them up during implementation, without giving them anymore thought? Join this session to learn the top 10 tips for optimizing your autoresponders and make them work for your organization. >> Register <<

 

Email S-Tags and Conditionals

Wednesday, July 5, 2017 at 1:00 p.m. ET

Featured speaker: Shiloh Daniel 


Customize and configure with S-tags and conditionals. We’ll explain what these are and how you can use them in your emails to deliver more personalized and targeted messaging. >> Register <<