Extend Your Peer-to-Peer Fundraising Reach with Virtual Drives and Shopping Carts

Jennifer Peters

The following post is from Mark Becker with Cathexis Partners, a Blackbaud Partner.


You likely know that peer-to-peer fundraising has become a powerful tool for fundraisers as people of all ages engage online with their friends, family, and missions that are important to them. That’s why it’s important for nonprofits to continue to empower their supporters with the tools they need to advocate and fundraise on their behalf.  

Virtual drives with TeamRaiser

One great way to do this is by using your TeamRaiser instance to expand your drives for food, goods, and services with the power of peer-to-peer. Just think: As you strive to deliver on your mission by asking for specific types of in-kind donations, you can extend your reach even further by asking your supporters to create their own drives on your behalf and asking their friends and family to contribute.


In the following example, Second Harvest Food Bank of Central Florida set up a virtual food drive to give supporters another way to get more involved.



Taking virtual drives to the next level with a shopping cart

Adding a virtual shopping cart to your virtual drive gives donors actual examples of how their donation can translate into food, goods, and services. Tying dollars to something real is much more compelling than simply asking for a specific amount of money.


Consider the examples below. Instead of offering a $25 giving level, a Habitat for Humanity chapter shows that $25 can purchase five paint brushes. Instead of asking for a $100 donation, Second Harvest Food Bank of Central Florida shows that $100 can purchase 450 loaves of multi-grain bread. Virtual shopping carts like these can make your mission come to life with vivid examples of what their donation can do.







Get started

Cathexis Partners, a Blackbaud Channel Partner, has created a service package to get you up and running quickly with a virtual drive and virtual shopping cart. Take a look at the Virtual Drives with TeamRaiser service, and contact Cathexis Partners to get started today.