Unlocking the Power of Blackbaud's Prospect Insights

Sikheria Wade

In the ever-evolving landscape of nonprofit fundraising, identifying and cultivating major donors is crucial. Blackbaud's Prospect Insights in Blackbaud Raiser’s Edge NXT® offers a powerful solution to streamline this process, leveraging advanced analytics and artificial intelligence to transform your fundraising strategy.Fundraising is the lifeblood of any nonprofit organization, and having the right tools can make all the difference. Blackbaud's Prospect Insights and Prospect Insights Pro are designed to revolutionize how nonprofits identify and engage with potential donors, ensuring more efficient and effective fundraising efforts By analyzing a wealth of data, including giving history, wealth indicators, and engagement metrics, this tool provides actionable insights that enable you to focus your efforts on individuals most likely to make significant contributions.

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Prospect Insights: A Game Changer for Donor Identification

Prospect Insights leverages powerful analytics and artificial intelligence to deliver actionable insights and recommendations for fundraisers. By analyzing a wealth of data, Prospect Giving Indicators and Behaviors and engagement metrics. This tool helps your organization pinpoint the most promising major donor prospects and helping you secure major gifts, ensuring your organization can achieve its fundraising goals more efficiently

Key features of Prospect Insights include:

• Predictive Modeling: Identifies high-potential donors based on comprehensive data analysis.
• Enhanced Data: Provides detailed wealth and asset information to support advanced fundraising strategies.
• Streamlined Operations: Improves portfolio management and operational efficiency, allowing fundraisers to focus on high-value activities

When using Prospect Insights, we found that our clients number of high value prospects assigned to a fundraiser increases by 20% and the number of donors giving $10,000 or more increased by 13% in a 12 month period. Not to mention the number of recaptured donors increased by 19% in a 12 month period!

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Prospect Insights Pro: Taking Fundraising to the Next Level

Building on the capabilities of Prospect Insights, Prospect Insights Pro offers even more advanced features to support development and research teams. This tool is designed to help fundraisers build a long-term pipeline of qualified prospects, identify the best candidates for planned or blended gifts, and ensure healthy portfolio churn

Key enhancements in Prospect Insights Pro include:

• Advanced Predictive Modeling: Delivers more precise predictions for major gift likelihood and target gift ranges, up to $1M+
• Planned Gift Likelihood: Identifies prospects with a high likelihood of making planned gifts, supporting long-term fundraising strategies
• Comprehensive Data Integration: Integrates detailed wealth, asset, and discretionary spending data to provide a holistic view of potential donors

Success Story: Transforming Fundraising with Prospect Insights

Courtney Moore, Development Manager at Fort Collins Habitat for Humanity, shares her experience: "We initially thought it would take four or five donors to get to $150,000. However, Prospect Insights showed us that it would only take two donors, giving us the opportunity to engage other major donors who have the capacity to donate between $50,000 and $100,000 for other campaigns we have planned."

Courtney's team was able to streamline their efforts and focus on high-potential donors, significantly enhancing their fundraising efficiency and success. This targeted approach allowed them to allocate resources more effectively and achieve their fundraising goals faster than anticipated.

Blackbaud's Prospect Insights and Prospect Insights Pro are powerful tools that can significantly enhance your fundraising capabilities. By targeting major donors with precision and improving overall fundraising efficiency, these tools empower your organization to achieve its mission more effectively. Don't miss out on the opportunity to transform your fundraising strategy—adopt Prospect Insights today and unlock your organization's full potential. this tool empowers your organization to achieve its mission more effectively. Don't miss out on the opportunity to transform your fundraising strategy, adopt Prospect Insights today and unlock your organization's full potential.



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