Secret Identity

Mary Shockley
Mary Shockley
Ninth Anniversary Kudos 1 Participant Facilitator 1
in ResearchPoint™ Blog
When my son asked for a red desk for his superhero themed room, little did I know what a journey I was about to embark on. I spent months online searching local classifieds and when no red desks were in sight I started to think about alternatives. Determined, I researched how to paint furniture and resolved to create the desk on my own. I had an old wooden desk in my garage and my sister donated a chair to my cause. For the next few weeks I sanded, primed, and spray painted. Finally, I added the knobs to the drawers, each with a different superhero logo on it. My son now has the superhero desk of his dreams and I am Supermom!


Your donor database is like the old desk in your garage. And Target Analytics, Advanced Direct Marketing Analytics is the tool—like the sandpaper and spray paint—you need to make the old desk useful and transform it into something custom to suit your unique needs.


Advanced Direct Marketing Analytics scores all the constituent records submitted from your database. Your organization receives philanthropic and sustainer scores to understand who in your database is likely to be a good donor. Channel scores help your organization know which communication channel is most likely to garner a constituent response. Finally, donor personas and gift arrays help your organization to customize your messaging for each constituent based on their unique characteristics and the right amount to ask for, so you’ll have the highest likelihood to yield a gift.


Discover who in your database has a secret identity. Watch our new eLearning course Target Analytics: Basics of Advanced Direct Marketing Analytics to learn how to use donor personas to effectively segment your audience and create tailored messaging.

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