Smarter Online Giving: AI-Powered Insights and Guidance Are Here

Mike Simmons
Mike Simmons Blackbaud Employee
Sixth Anniversary Kudos 2 Name Dropper Facilitator 1
edited April 15 in Blackbaud Raiser's Edge NXT® Blog
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Now available in Blackbaud Online Giving for all Blackbaud Raiser’s Edge NXT® users, powerful AI enhancements are transforming the way organizations and individuals fundraise online. Blackbaud has released several innovative features designed to make online giving easier, faster, and more secure—all powered by Blackbaud AI. 

Watch this demo to see what’s available now. 

Online fundraising is more competitive than ever. Donors have more choices, attention is harder to capture, and small donation form decisions—ask amounts, recurring gift prompts, page load time—can meaningfully affect whether someone gives at all. Yet most fundraisers are left guessing what's working and why.  

With recent updates to Online Giving in Raiser's Edge NXT, that changes. Blackbaud AI is now embedded directly into your giving experience—surfacing the insights you need and the guidance to act on them. 

What's new 

Enhanced Overview 

Spot trends and opportunities with AI-powered insights. 

The enhanced Online Giving Overview brings together your most important metrics —donor behavior, conversion rates, and the performance of revenue-impacting features—and layers Blackbaud AI on top to tell you what it all means. Instead of raw numbers, you get clear, actionable signals about what's driving your success and where you have room to grow. Spend less time building reports and more time raising money. 

Chat for Blackbaud AI 

Strengthen your strategy with on-demand giving expertise. 

Chat for Blackbaud AI now extends its capabilities to Online Giving. Ask questions, get best-practice guidance, and make smarter decisions faster— without leaving Online Giving. Whether you're designing a new form or tuning an existing one, Chat for Blackbaud AI helps you apply proven strategies to your specific situation. 

Example questions you can ask 

  • What are the best practices for setting up a donation form with a high conversion rate? 
  • How can I encourage donors to give recurring gifts on my donation forms? 
  • What is Intelligent Ask and how does it personalize ask amounts? 
  • What is the recurring gift upsell feature and how does it work? 
  • What is Donor Cover and how does it work for donors? 
  • How do I migrate my donation forms from Online Express to Online Giving? 
  • How can I increase the average gift amount on my donation forms? 

These capabilities are available now in Raiser's Edge NXT for organizations who have AI features enabled. Log-in to explore the enhanced overview, or open Chat for Blackbaud AI to get started. All Raiser’s Edge NXT customers have access to Chat for Blackbaud AI. Visit the Help Center to learn how to get started. 

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