Email delivery rate

Hi Isabelle,

I'm curious, over what time frame have you observed a decline in your organization's open rate?

You may recall that last autumn, Apple made a change to the iOS and Mac Mail clients that stopped reporting email opens to email marketers, and I think it's safe to say that many organizations saw a decline in open rate then.

Other vendors had already stopped reporting opens to email marketers, and with Apple joining in, it's no longer a certainty that if the system is reporting that a specific constituent has not opened an email that they really didn't open that email.

That said, if you saw a marked decline in your open rate from January to February, or February to March, I would investigate if there's something that caused that dip.

Derek