Print versus Email - Report Templates to review email and digital demographics of constituents

Ben Strand

Hello!


Any tips on building reports that convey what print/email/social media mix you need to reach your constituents? I'd like to create a report that either by decade or generation, notes how many of the constituents we have email, or social media for. AND, also ties into their Wealth Screening data.


Something like:

1970s:  

25,000 Alumni


Alumni with Emails:  20,000

Alumni Facebook::  10,000

Alumni on Linkedin:  2,500


Wealth Rating 5

Total 1970's Alumni:  1000

Alumni with Emails:  500

Alumni Facebook::  200

Alumni on Linkedin:  100


Any good advice as to whether this is a NXT or RE list problem?  Or are there some examples folks want to share to easily convey the Print/Digital Mix you use?

Thanks!