Sending emails for fundraising campaign

Kristi Lindstrom

We are running a month long fundraising campaign. We are planning on sending 1 email a week for 5 weeks. I am wondering if we should send the email on the same day each week or if it's ok if we send email 2 four days after email 1 but then not send email 3 until ten days after email 2.

TIA

Lisa Saneda

It sounds more like a decision for you and the marketing team. We always coordinate with them so that our donors aren't getting hit with too many emails at the same time.