Online donors from Acquisition mailing

Cindy Shlanger

We are sending an acquisition mailing with a QR code on the reply device - we anticipate that some donations may be made online - does anyone have a way of tracking these new donations through OLX. Thank you Cindy

Karen Diener

@Cindy Shlanger:

We are sending an acquisition mailing with a QR code on the reply device - we anticipate that some donations may be made online - does anyone have a way of tracking these new donations through OLX. Thank you Cindy

Will the QR code direct donors to a unique donation form, or is it the same form that all other donors would access?

If it is a unique form there are a couple of options:

• Add an Appeal Code to the form build that indicates these are donors from the Acquisition
• Give the form a specific name like “August 2023 acquisition” or whatever makes sense for the mailing. When people donate via OLX forms, RE automatically adds a set of Attributes to their gift record and one of those is Form Name.
  

If they are being directed to the same form as all other donors, I think that you could only know that they are from the Acquisition if they are new constituents in your database.

Karen

Cindy Shlanger

@Karen Diener - thank you this is very helpful.

Cindy