One Click Unsubscribe / Global Opt Outs reported as soft bounces

Greg Harmelink

I wanted to bring awareness to an issue mentioned in the below KB regarding One Click Unsubscribes and how they relate to email reporting /solicit codes in CRM/BBIS.

Below is an example of a one-click unsubscribe that gets embedded into email clients.

I was recently investigating how some constituents came to have global opt out solicit codes on their records. When I looked at a likely email that might have driven the user to opt-out, I discovered that the user was listed as a bounce as opposed to an opt-out in BBIS reporting, but in reality, it was one of these newer one-click opt outs.

When I looked into it further, I came to realize that in calendar year 2024, so far, almost 70% of our global opt-out solicit codes were added through this one-click method (as opposed to a normal BBIS communications preferences page).

If you have the access to your database, you can find these on-click unsubscribes with a query like this:
select top 100 * from emailjob_recipient where unsubscribed =1 order by id desc.

traditional opt-outs from BBIS communication preferences pages can be
select top 100 * from emailjob_recipient where GlobalOptedout =1 order by id desc

So, if awareness of where your global email solicit codes came from is important to you, you might want to dig into the emailjob_recipient table a little bit.

Amy Barker

@Greg Harmelink super helpful information! Thank you!