New Donation Forms Help Blackbaud Altru® Users Raise More

Nick Vlattas

Altru customers can now leverage new donation forms that natively integrate with Blackbaud’s Payment Processor and give a completely connected experience.Hey, Altru users—great news! To follow up on today’s press release announcement, you now have exciting new options for your online donation forms.



In addition to the donation forms you’re used to (which won’t be going away), you now have two additional options to help you drive revenue. These new donation forms will help your arts and cultural organization raise more, streamline the donor experience, simplify administrative tasks, and reduce processing costs—enabling you to sustain and grow your mission.



The new forms also allow you to select the fee coverage option that’s right for you—Complete Cover™, which provides free processing, or donor cover, which lets supporters cover their transaction fees. And thanks to native integration with Altru, managing transactions is easy: gifts flow directly into your database.



“We've seen an increase in donations using the new forms, and we were glad to be part of the test group for this new feature,” said Altru user Lauren Hekelnkaemper, Database Administrator at Descanso Gardens. “It is easy to create forms as well as to publish them. We love that the forms are both streamlined, yet also have more customization options than other donation forms. It mirrors what patrons expect to see from a donation form and is very intuitive.”



Read on for more detail on these new forms. You can also see the forms in action here, or learn more and schedule a discovery call here.



We’ll be providing upcoming webinar content to ensure you’re fully prepared to maximize your forms, so stay tuned!



Optimized Donation Forms



Optimized Donation Forms reduce the number of decisions for both the organization and its constituents, resulting in an optimal donor experience and an increase in click-to donation-conversions. Optimized Donation Forms are a great choice for campaigns that need a quick visual punch and that are focused on securing more donors. They are mobile-first and display seamlessly on a website without the need to create a new webpage, enabling payment directly within the form. Customizable with images and a mission statement, they let nonprofits project consistent branding in a visually appealing, intuitive and engaging way. Additionally, these intelligent forms automatically adjust to increase higher-than-average gift amounts based on donor data analysis.



Standard Donation Forms



Blackbaud Standard Donation Forms are a great choice for specifically targeted campaigns where additional data collection is required. They allow organizations to personalize colors, text, and ask ladders for ultimate customization and form extension. Standard Donation Forms also enable you to retain donors better by promoting Recurring Gift Upsell to encourage one-time donors to give monthly. These forms include an Intelligent Ask feature that uses AI to present personalized one-time gift amounts, based on each online donor. This helps get the right ask amount in front of the right donor to help organizations increase their average gift amount.



Altru Webforms (Existing)



Altru Webforms will continue to represent our legacy form option with a classic interface and donor information capture capabilities. These forms are familiar and have worked seamlessly for organizations for over a decade. If your organization is not quite ready to venture into the new and exciting world of donation form optimization, you can still count on the proven performance of the Altru Webforms, and adapt to the new forms at your own pace!