Online Express: Send Time Optimization

Rachel Knopp
Rachel Knopp
Fifth Anniversary Facilitator 1
in Blackbaud Raiser's Edge NXT®: General Discussions
My organization is considering making the switch from Mailchimp to Online Express for our email marketing efforts. One-piece that Mailchimp has that OLX does not is send-time optimization. Send Time Optimization uses data science to determine when your contacts are most likely to engage and sends your emails at that time. From what I understand, Mailchimp uses our past email data in addition to emails across their platform to make recommendations. We would like to see this feature on OLX!
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Comments

  • Austen Brown
    Austen Brown Community All-Star
    Tenth Anniversary Kudos 5 PowerUp Challenge: Product Update Briefing Feedback Task 3 bbcon 2025 Attendee Badge
    Hi Rachel Knopp‍ - This is a great idea! If you haven't already, check out the OLX Idea Bank and make sure your idea is listed.  If it is not, feel free to add it and let us know in this topic so we can go vote for it!

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