Welcome Series Results Question
Hello Luminate peers! I have a few questions regarding our email welcome series for new donors that I'm hoping you can help me out with.
- Do you send an email welcome series to new donors to your database?
- If yes, how many emails do you include?
- What is the cadence for which you send them out? (e.g. weekly, every x days, other timeframe, etc.)
- What is your average clickthrough rate for this email series?
Thank you in advance for your time and willingness to share.
Katie Tracy
Senior Coordinator, Marketing and Communications – Digital
St. Louis Children’s Hospital Foundation
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