Export Most Engaged Email Recipients

Ram Basu

Is there a way to identify and group the overall most engaged email recipients? This would be those who have opened the highest percentage of emails sent to them, or potentially those who have clicked through on the highest percentage of emails they've received. I'm not finding a way to group recipients by how engaged they are, to allow targeting of our die-hard constituent base.

Erik Leaver

@Ram Basu
Have you investigated Engagement Factors? They are well suited for the outcome you describe here. See:

How to use engagement factors to determine which constituents have taken a specific action over a specific period of time?

Allison King

@Ram Basu You're looking for engagement factors. Blackbaud University has a whole course on how to use these called Best Practices: Building an Engaged Email List / Luminate Online.