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FREE! Great Giving Tuesday & End Of Year Campaign Kit

We've just posted a well thought out and totally useful #GivingTuesday & End-of-Year Email Campaign Toolkit in the Community. It's mobile-responsive and socially aware. And designed to help you boost your #GivingTuesday and end-of-year campaign results.  

This toolkit - created by the experts on our strategic consulting team - gives you all the strategy, instructions and components you'll need to create a #GivingTuesday email campaign targeting social influencers in your housefile and a follow-up end-of-year campaign.

What’s in the Kit?
  • Campaign overview 
  • Step-by-step instructions for executing the campaign in Luminate
  • Mobile responsive Luminate email templates - with HTML and instructions:
    1. Influencer email 
    2. eAppeals 
    3. Stewardship eCard 
  • Recorded webinar with toolkit tips & best practices  
How does this Social Influencer email campaign work?
This campaign is designed to work alongside your current #GivingTuesday fundraising campaign in order to extend the reach of your campaign message. Use this segmentation strategy to evaluate which constituents are passionate about your cause, have a lot of friends on social networks, and can amplify your #GT message. f3a5c9e5bf2fffeb5b831930516e38e7-huge-20

What are Everyday Influencers?
Your current supporters who are active on one or more social networks with a modest to large following (500-2,000 connections), and can generate buzz around your cause on Giving Tuesday.
Why target Everyday Influencers?
This is by far the largest and most accessible group of influencers. Empowering these supporters to share your message is key to breaking through the noise on Giving Tuesday. 

End of Year Email Campaign
The End-of-Year Campaign asks your constituents for their financial support, stewards existing donor relationships, and generally keeps your organization top-of-mind with your constituents during the holidays. 011c3a89211af71d7bc701bddcd61e3b-huge-20

The end of year email campaign is designed to follow your Giving Tuesday influencer campaign. It includes your social influencers as an audience segment in addition to your key segments that could include donors, major donors, board members, event participants, lapsed donors, etc.  

Too good to pass up 
If you haven't used Luminate Beta before, this is a great opportunity to get started. The Giving Tuesday and End of Year Campaign Kit contains step-by-step instructions for creating an email list with your social influencers, campaign timing, segmentation strategies and more.

It also contains the code and instructions you'll need for creating three lovely mobile responsive email templates in Luminate Online. 



Get the 2017 #GivingTuesday Social Influencer & End-of-Year Email Campaign Kit 
Posted by Kathryn Hall on Oct 11, 2017 10:43 PM America/New_York